Thursday, 24 July 2008

H&M - the next level at menswear

H&M is upping it's antics for menswear this fall, and will be introducing more fashion forward pieces at affordable prices. from the preview pics, these are my favourites and i will definitely keep a lookout for it in mid september when it hit the shop floors:

keywords per H&M:
CONCEPT: High fashion at an affordable price
COLOURS: Black, white, grey with splashes of colour
FABRICS: Cotton, wool, wool flannel, faux fur
KEY PIECES: Oversized knit cardigan, jumpsuit, bootcut trousers, lumberjack shirt, Jodhpur trousers, white tuxedo suit, faux fur scarf

the collection will be available in 30 stores in: Austria, Belgium, Canada, China (Hong Kong), Denmark, France, Germany, Italy, Japan, The Netherlands, Spain, Sweden, Switzerland, United Kingdom and United States.

very exciting!



  1. I want, I want! All the pieces you posted pics are lovely! They either look very Gucci, Dior Homme (hedi Slimane, not the tacky Kris van assche's creations) or prada. WOW! H&M...we need you in Singapore!

  2. I was never a big H&M fan before. Everytime I'd go, nothing would really catch my eye and I would just pick up a couple of pieces like a simple shirt or sweater. These new pieces are definitely something else though. I think I need to take a trip to Hong Kong soon and see these for myself.


  3. yea am going to pay H&M a visit this weekend to see what's new. they change their product range ever so often

  4. those are spiffy! nothing in norway? i doubt it as norway is reportedly H&M's biggest market, bigger than Sweden! :D

  5. good choice : the bag looks like a dior's bag!

  6. yes it does look like a dior bag hehe, but knowing H&M, we need to look at it up close as often it looks way better in pictures :)

  7. hmm, which part of the H&M site did you manage to get these preview pics? mind directing me?

    thanks a bunch :D

  8. from the press release site of


  9. This new collection is absolutely stunning, I've seen it it's worth checking out, and the small distribution is quite appealing.

  10. Oooo interesting, is the collection out?


what's he wearing?