Thursday, 30 April 2009

louis vuitton for selfridges 100th birthday - custom made birthday cake trunk

selfridges, one of london's most iconic departmental stores, is turning 100 this may! to celebrate this amazing milestone, lots of designers are contributing specially designed items in selfridges signature yellow. louis vuitton is offering selfridges a custom made birthday cake trunk. yes, a custom made birthday cake trunk.

every detail was carefully considered and thought through, from the way the cake can be placed and lifted from the trunk, to where to place the dessert cutlery set, and to finer details of how the trunk lining should appear.

the trunk will be displayed at selfridges "wonder room" from 1st to 15th may. a special replica has also been created and will be auctioned, with entire proceeds donated to CLIC sargent, a london based charity benefiting children with cancer.

supporters will be able to bid for the special trunk online and by phone. the auction will open on friday 1st may and close on friday 15th may at midnight. to register your interest in bidding for the item, find out more here.

simply stunning.



what's he wearing?