pardon me for i am having a shoe moment here. it's in between seasons now, and while waiting for the great british sales to commence, i... ogle at shoes.could this be the greenest shoe ever?
working with a group of small producers across brazil, french label veja uses organic cotton and wild rubber to create sneakers that respect both the environment and human rights.
there are 3 main materials making up the shoes:
canvas: the canvas of the sneakers is made with organic cotton grown by a cooperative of small producers in one of the poorest area in brazil.
rubber soles: they buy rubber from the rubber tappers from the amazon and pay them a premium. this fair payment allows them to live on rubber harvesting with dignity and to be less tempted by the financial opportunities of land clearing (burning down forests etc)
leather uppers: veja developed ecological leather treatment, and while most leathers are processed with heavy metals, ecological leather is chrome-free tanned with plant extracts.
the shoes are slightly pricier as veja pays producers from 30% to 100% more than the world market price. the aim is to finance tangible developing projects concerning health, training, education and environmental protection. i particularly love it that fair trade is not a charity act, it’s a commercial act which respects all the participants’ dignity.
veja shoes is available from oki-ni.com.
i love it when people set out to do something with a totally different vision. looking and feeling good with a conscience, we like.
Wednesday, 20 May 2009
could this be the greenest shoe ever?
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yah we like these.
ReplyDeleteThe purple ones are lovely.
ReplyDeletei like the purple ones too.
ReplyDeleteahaha you got the Veja press release too ;)
ReplyDeleteHow much are they?
ReplyDeleteNice post. Thanks.
ReplyDeleteanon: it's £145 for the hi-tops
ReplyDeletegot my taua canvas in blue last week.. love them! £60 from oi polloi..
ReplyDeletehttp://www.oipolloi.com/store/Veja-TauaCielBlue-4859.html
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