Wednesday, 6 May 2009

gucci "HOME" limited edition 100% organic t-shirt

gucci recently announced their support for HOME, the unique cinematic environmental film directed by yann arthus-bertrand, produced by luc besson and funded by gucci parent company the PPR group.

in honor of the film, gucci creative director frida giannini has designed a special, limited edition t-shirt, which will be sold in select gucci stores worldwide and on gucci.com. extending the message of sustainability, giannini designed the t-shirt using 100% organic cotton and natural dyes in recyclable packaging.

the design features the official HOME logo in which giannini has integrated the iconic Gucci “GG” symbol, while the back includes the names of each country featured in the film. a white canvas bag with the HOME logo in gold accompanies the t-shirt. on sale from may 25 the t-shirt will be available in both men’s and women’s sizes, with all profits donated to goodplanet.org, a non-profit association created by yann arthus-bertrand in 2005.

click here to find out more about the movie.


and is it wrong to say i rather like this t-shirt??

4 comments:

what's he wearing?