Thursday, 24 June 2010

Hostem, Redchurch Street

hostem is a new menswear store located in shoreditch. away from the west end touristy crowds, shoreditch in east end london is home to a crowd that is 00o00h so hip it hurts. though only a short walk away from my office, i must admit i rarely venture into that part of town. out of the newly opened shoreditch high street overground station, i would turn left towards liverpool street for the financial districts, and sometimes down right towards kingsland road where there are vietnamese eateries aplenty. kind of half way in between lies redchurch street, where some of the very trendy shops and restaurants lie, where some of the it crowd in town gathers. hostem really wouldn't look out of place.

on the sunny tuesday afternoon, i ventured into new territories to discover what hostem has in store.

hostem is home to a rather niche but well edited selection of labels: ann demeulemeester, damir doma, casely-hayford, visvim, 3.1 phillip lim, rick owens as pictured above, amongst many others. the shop is made up of three distinct areas, one of which is an ever evolving space in which visiting designers are invited to take up residence on a short term basis.

my favourite piece in store, is the above leather and silk panel jacket from julius. i love the interesting mix of materials, quite possible the two most diverse textures but working so well together. currently included in their spring summer sales, the jacket is now 40% off! if you can't make it to shoreditch, the jacket is also available from their online store here.

besides the curation of labels, the interior of the store is also well worth a mention. design duo jamesplumb gave the shop a rough-luxe aesthetic: raw wooden floor boards, reworked mirrors, chandeliers that erupts from mini lamp shades. the shop also feels like a mini collectors' emporium: there's even a vintage louis vuitton trunk in the fitting room, just another reason to try something on.

i think i was too quick to judge their neighbourhood, "how odd a location" i thought. a 10min walk down red church street soon proved me wrong, i really want to lunch at that eatery around the corner and people watch. a cool little gem, i'm so glad to discover hostem and it's surroundings.

hostem is at 41-43 redchurch street, shoreditch, london. they are currently having their spring summer sales, which is also available online via



  1. Excellent,another shopping destination for my next London visit!:-p Thanks for the heads up:-P

  2. shoreditch is very different to the glamour of bond street and knightsbridge. a different side of london, a different kind of beauty.

  3. Store looks good! Lovin' the boots.

  4. I like the 'rawness' of the interior. And perfect for all these more avant garde labels such as Julius and Damir Doma...:-P

  5. You're absolutely right. Shoreditch is very hip it hurts although now it's fast becoming the new oxford street and camden town with the overcrowding especially on sundays.
    But this is great for people watching.
    I haven't visited this store yet but will make it a point to go next time i'm in the area.

  6. i like the interior, specially the wooden floor - reminds me of Alfonso Cuaron's movies such as A Little Princess and The Prisoner of Azkaban :)


what's he wearing?