Tuesday, 6 July 2010

Veja Indigenos sneakers


aren't these just absolutely gorgeous. simple, timeless, luxurious, effortless, and with a conscience. i really admire those who make the effort to conserve the environment while undergoing their business. i previously featured a pair of timberland boat shoes which was made as ethically as possible from laces to soles. now we turn the spotlight to french shoemakers, veja.

the veja indigenos series are made with suede that is vegetable-tanned without heavy metals, while the soles are made with wild rubber from the amazon. the sneakers are then transported by boat from brazil to france. upon arrival in france, they then travel in barges along canals to the parisian suburbs. talk about low carbon emissions, the journey alone is such a wonderful story, it makes me want to take a pair home to continue it's journey with me.

the shoes come in an array of timeless tan colors, starting from £95 and available online here. i really really love these, especially the camel colored ones (top pair featured). what say you?



pic credits: veja



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4 comments:

  1. I am certain air freight is more environmentally friendly. And also, and let me preface this comment with the fact that I love your blog - I think in this instant, you're over-romanticising things a bit too much.

    Finally, what is the relevance of vegetable tanning without heavy metals. What difference does this make?

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  2. anon: good point you made, but i don't see how air freight can be more environmentally friendly. mile for mile, carbon emissions is definitely lower with shipping.

    veg tanning is organic. there could be other tanning methods which utilises chemicals, including metals like lead, which is added to speed drying process: http://en.wikipedia.org/wiki/Lead_paint

    surely that is not good for our environment.

    i could be overly waxing lyrical about the shoes, but it's an amazing effort by them, where money and profits may not be the biggest factor in play, but ethics and a message to send across.

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  3. Agree with you. They're first and foremost gorgeous shoes, and secondly they're ethically produced. A great example of how to do it.

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  4. I shall appear as shallow as i can get and only say this next sentence.

    THEY ARE ABSOLUTELY GORGEOUS.

    I <3.

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what's he wearing?