Monday, 18 October 2010

J.Lindeberg Biannual Book - Fall Winter 2010


j.lindeberg very kindly sent over their fall winter 2010 large format biannual. this is the third copy i've received (since fall winter 2009), and honestly this is my favourite. there's a lot of effort being put into this publication. it's not just a regular fall winter catalogue / lookbook, but really a documentary of sorts, a photographic journey into what inspired the swedish fashion house. there are interviews with artistes, wonderful editorials and styling shoots.

below are a few of my favourite pages. this large format book is again not for sale, but it's entirety is available for viewing here. i would highly recommend you grab a cup of your favourite coffee, sit back flip the e-pages and enjoy the wonder 'documentary and a dream'.



one of my favourite editorial, is the photographic journey to komatsu seiren [小松精練株式会社] in japan with creative director pierangelo d'agostin. j.lindeberg sourced their fabrics from komatsu, and the team visited the factory to understand their tradition, exploring the past. it's something i've always wanted to do, to visit a factory to see how everything began, retracing the steps. i find the journey from factory to shopfloor to be equally exciting as the finished product.



of course there's also the amazing shots of j.lindeberg's fall winter 2010 collection. i love the casting, i think it's absolutely spot on. the model conveys the mood of the collection really well, and he's a believable choice. lately we've seen diversity in womenwear campaigns and shows, i think it is time men, not boys, return to the centrefold.



click here to access the digital version of j.lindeberg's fall winter 2010 biannual.
click here for j.lindeberg's fall winter 2010 collection.



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