Thursday, 19 May 2011

Maurice Lacroix: Never Stop Moving World Tour

here is a rather interesting campaign from swiss watchmakers maurice lacroix. to celebrate the launch of their new automatic masterpiece watches based on the principle of constant movement, they are looking for one lucky winner to explore 5 global cities in 2 weeks. the prize would involve the winner to be constantly on the move, exploring each city’s most exclusive spots. there's also a chance to meet british golf star justin rose, wikipedia founder jimmy wales or music legend sir bob geldof.

a rather interesting campaign tied in by the keyword: movement. you can find out more from the short video above, and enter the amazing price draw at


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what's he wearing?