Monday, 11 July 2011

Loewe Menswear Fall Winter 2011

loving the campaign shots for loewe menswear fall winter 2011. lensed by the legendary duo mert alas and marcus piggott, the images evoked a movie like quality, reminiscent of auteur wong kar-wai's gorgeous movies and christopher doyle's cinematography, where each and every prop, turn and mood forms a longingly beautiful frame. just as hotels play an important role in wong's movies, the campaign was shot at the ritz hotel in madrid, a century-old landmark where hollywood star ava gardner would drink with ernest hemingway in the fifties and sixties.

especially loving the light-leaks, some considered flaws but i so so love and yet to master. and of course the classic gold suede amazona weekender, which makes a return to their campaigns every now and again.

if this is an art house vehicle directed by mert alas and marcus piggott, and styled by katie grand, then the movie would star spanish heart throb andres velencoso segura and the kooky maria carla boscono. love the gorgeous colors, one of my favourite campaigns to date. makes me want to check-in at the ritz in madrid now, with the loewe amazona in tow.

l00o00ve. more images here.


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