lanvin will be releasing a new fragrance called "avant garde" in november 2011, no doubt to cash in on the christmas/festive season buying crowd. if you think the campaign image look a little like a photoshop cut & paste job, you are not too far off.
it appeared that they recycled the fall winter 2010 campaign picture below, do a horizontal flip and added a turquoise blue bar to match the bottle design. hardly "avant garde" is it? licensing fragrance lines adds lucrative revenue to lanvin, but this is also what you get: not much control.
lanvin fall winter 2011 ad campaign
and a little bizarre that lanvin cast alex dunstan in their campaign, one of burberry's most noticeable faces.
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recycled campaign shots, the simple use of the »avant garde« typeface for an "avantgarde" logo and a bit of colour-blocking. what a shame!
ReplyDeleteWow you are a photoshop expert!!
ReplyDeleteesmeralda: doesn't take a photoshop expert to do that!
ReplyDeletearen't you ashamed to be bit**es like that? who the f**k cares if they reused the image or not. however, in one point the campaign functions, it grabbed all your attention...
ReplyDelete