Monday, 17 October 2011

Lanvin recycles Fall Winter 2010 ad campaign for new "Avant Garde" fragrance ad


lanvin will be releasing a new fragrance called "avant garde" in november 2011, no doubt to cash in on the christmas/festive season buying crowd. if you think the campaign image look a little like a photoshop cut & paste job, you are not too far off.

it appeared that they recycled the fall winter 2010 campaign picture below, do a horizontal flip and added a turquoise blue bar to match the bottle design. hardly "avant garde" is it? licensing fragrance lines adds lucrative revenue to lanvin, but this is also what you get: not much control.


lanvin fall winter 2011 ad campaign

and a little bizarre that lanvin cast alex dunstan in their campaign, one of burberry's most noticeable faces.

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4 comments:

  1. recycled campaign shots, the simple use of the »avant garde« typeface for an "avantgarde" logo and a bit of colour-blocking. what a shame!

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  2. Wow you are a photoshop expert!!

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  3. esmeralda: doesn't take a photoshop expert to do that!

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  4. aren't you ashamed to be bit**es like that? who the f**k cares if they reused the image or not. however, in one point the campaign functions, it grabbed all your attention...

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what's he wearing?