emporio armani spring summer 2012 / ph: alasdair mclellan, emporio armani
emporio armani released images of their spring summer 2012 ad campaign today. lensed by alasdair mclellan in hong kong, the iconic signboards formed a beautiful backdrop for the black and white shots. love the images, but no doubt prada's spring summer 2010 campaign springs to mind (pun intended). also shot in black and white against the strangely deserted streets, yang fudong shot prada's campaign in shanghai. perhaps with that added authenticity of bygone-era styling and use of asian models, i actually preferred prada's campaign. no doubt asia is where the money is right now, we are seeing more collections with asian influences, sizes coming down to fit the traditionally more petite, and ad campaigns shot in the far east. i have nothing against that, in fact happy that fashion is recognising diversity.
prada spring summer 2010 / ph: yang fudong, prada