Friday, 10 February 2012

Alfred Dunhill: In conversation with Sir Matthew Pinsent, Iain Percy and Louis Smith

yesterday evening, alfred dunhill organised an amazing event called "the business of winning" at their gorgeous bourdon house in mayfair. british olympians sir matthew pinsent, iain percy and louis smith sat down for about an hour and were interviewed by the very witty presenter, tim lovejoy. the trio spoke candidly about their route to success, their struggles, their stories at the previous olympic games etc. it was a really inspiring session, thoroughly enjoyed it and glad i managed to bag a front row seat.

sir matthew pinsent (centre), winner of four olympic gold medals. being a veteran, he recounted many interesting stories. he won his first gold medal when he was 21, and he thought his career had peaked and would go downhill from there. he then went on to win three more gold medals in succession.

all three speakers were of course alfred dunhill's current campaign posterboys. olympic sailor iain percy spoke about his sport, the rivalry between teams, his thoughts on the upcoming olympics on home turf. he wore the best shoes, nicely polished, soles barely worn and with vibrant colorful socks.

iain percy's colorful socks and interesting details on the soles of his shoes.

the youngest of the trio is 22 year old gymnast louis smith, who wore a really nice pair of bleached denims with zip detailing on the sides. he is the first british gymnast to win medals at the olympics since 1908, and counts usain bolt as his inspirational figure. he is very eloquent and holds his own despite having two more senior figures around.

another highlight of the evening was when sir matthew pinsent showed everyone his four olympic gold medals, housed nicely in a specially made wooden box. it was a truly special event, especially at such a beautiful setting as bourdon house. a very fine example of fashion meets sports, so glad i braved the snow and sleet for it.

iain percy, sir matthew pinsent and louis smith for alfred dunhill spring summer 2012. you can see more of the campaign here.


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what's he wearing?