Tuesday, 7 February 2012

Mr. Porter Spring Summer 2012 ad campaign


mr logan plant for mr porter SS2012 / burberry prorsum SS2012

mr. porter today launched their spring summer 2012 campaign. in line with the previous series, the campaign features three guys who have inherited the sartorial style of their forefathers, and who aptly represent the campaign’s slogan: "you can inherit style. or purchase it on MRPORTER.COM". the campaign stars three sons and grandsons of style icons: ethan peck, actor grandson of gregory peck; tuki brando, medical student and grandson of marlon brando; and unsurprisingly my favourite, logan plant, brewer and son of led zeppelin's robert plant (above).

i love it that they used real people in their campaign, alfred dunhill's "voice" campaign comes to mind. it makes it more believable, and adds a layer of intrigue. looking fashionably broody by the seaside, mr. logan plant wore a pair of burberry prorsum ikat print trousers, really one of my favourites from the latter's spring summer 2012 collection.

you can find the burberry prorsum ikat print trousers online here.
see more of mr. porter's new campaign here.

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6 comments:

  1. I like this campaign, very cool and attractive.

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  2. Friedrich Beaurenard7 February 2012 at 17:42

    These are beautiful trousers, but it has to be mentioned that they are looking like an exact copy of what Mr Dries van Noten created for Spring/Summer 2010, see: http://www.style.com/fashionshows/complete/S2010MEN-DVNOTEN

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    Replies
    1. good spot. i remembered watching the show and remarked on twitter that it looked very dries :)

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  3. those trousers... I can't decide whether I would prefer them to the ikat print shirt, they are less wearable though I don't have any print trousers! Tbh I wouldn't complain with either!

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    1. i love the shirt, would prefer that myself...

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what's he wearing?