alfred dunhill and 'just so films' partnered on a feature documentary about sam waley-cohen, the first amateur jockey for 30 years to win the cheltenham gold cup. the three minute trailer showed snippets of waley-cohen's journey from his historic victory to his bid to retain the gold cup at this friday's cheltenham race. interesting partnership from alfred dunhill, but a logical extension from their "voice" campaigns. it highlights sam waley-cohen's incredible achievements and tells an inspiring story. the trailer is beautifully shot, i'm intrigued to see the full length documentary.
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what's he wearing?