Thursday, 22 March 2012

The Sense of Being - EA7 Emporio Armani global advertising campaign


The Sense of Being - EA7 Emporio Armani / ph: ea7 emporio armani


EA7 emporio armani today unveiled their global ad campaign called "the sense of being". in time for the upcoming 2012 summer olympics in london, several sports personalities appear in this campaign, including italian swimmer luca dotto above. the iconic black and white shots also include different motivational tag lines. the italian team will also be outfitted by EA7 emporio armani throughout the olympic and paralympic games.

i love the striking image, the clever angle of the pool to show "7", and the great tie-in between sports and fashion. do you like the campaign?

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what's he wearing?