Burberry today launched their first ever menswear store in the UK at Knightsbridge London. The 11,300 sq feet flagship is the first dedicated Burberry menswear store in the UK, and houses the main collections from Prorsum to accessories and fragrances. Technology is a big thing for Burberry now, and over 50 speakers and 100 screens were woven into the period architecture of the building to engage customers through emotive brand content.
The new Burberry Tailoring service also launches from the new menswear store, offering customers a wide selection of suits which are tailored to their specifications and delivered within 48 hours. The selection includes three distinctive silhouettes (slim, modern and classic fit) and a choice of over 40 expertly woven fabrics, with new introductions every season. A dedicated in-store tailoring specialist will guide customers through the collection, and assists with the fitting of the suit and any alterations, to ensure an immaculately tailored suit.
Many celebrities wore Burberry Tailoring to red carpet events this year, including Joseph Gordon-Levitt, Andrew Garfield and Eddie Redmayne above. Love the tailoring, I thought they all looked really good.
The new Burberry Knightsbridge Menswear store is located at 16-18 Brompton Road, London, SW1X 7QN.