Wednesday, 31 July 2013

Avicii x Denim & Supply Ralph Lauren - "Wake Me Up"

Fashion and music have always gone hand in hand. Daft Punk famously wore Saint Laurent by Hedi Slimane in the highly addictive tune of the summer 'Get Lucky'. Justin Timberlake wore Neil Barrett for his new music video "Take Back The Night'. One of the fastest selling single of 2013 was Avicii's 'Wake Me Up', which debuted at #1 in 47 countries, including the UK. Avicii and Denim & Supply Ralph Lauren came together for a unique collaboration which sees the video being styled with looks from the latter's Fall 2013 collection. The video was directed by celebrated American photographer Mark Seliger, and merges the hallmarks of Avicii's driving beats and uplifting melodies with the free-spirited aesthetic of the Denim & Supply Ralph Lauren brand. Mark Seliger was also the eye behind the lens for the Denim & Supply Fall advertising campaign, creating a strong aesthetic for both projects.

All looks featured in the video will be available online and in stores this August.

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what's he wearing?