David Beckham will star in a new campaign to launch the spring collection of David Beckham Bodywear at H&M. Shot by director Nicolas Winding Refn, known for his movies Drive and Only God Forgives, the campaign will debut during the US Super Bowl on 2 February 2014.
In the action-packed plot, David is locked out of a photo shoot on a rooftop in just his underwear, with no way down. He has to go to great lengths to get to safety, performing all his own stunts in the process. The campaign features pieces from the Spring David Beckham Bodywear collection, which will be available in selected H&M stores and online from 30 January 2014.