Wednesday, 19 February 2014

Theophilus London, RJ Mitte and Ernest Green for GAP "Lived-In" Campaign

Theophilus London, RJ Mitte and Ernest Green for GAP 'Lived-In' Campaign
Theophilus London / David Sims for GAP

GAP recently launched a global marketing campaign “Lived-In”, which brought together a cast of emerging and talented young artists including Trinidadian-born American recording artist Theophilus London, American actor RJ Mitte and American singer-songwriter and record producer Ernest Green (performing under the stage name Washed Out). Each artist was photographed by David Sims, wearing the new spring collection developed by Creative Director Rebekka Bay. 

Love the gorgeous portraits. David Sims is one of my favourite fashion photographers, and I thought he captured the moments beautifully. Especially loving Theophilus London's brown felt hat with the beautiful denim jacket. You can shop the above 1969 heritage denim jacket online here.

Theophilus London, RJ Mitte and Ernest Green for GAP 'Lived-In' Campaign
RJ Mitte / David Sims for GAP

Theophilus London, RJ Mitte and Ernest Green for GAP 'Lived-In' Campaign
Ernest Green aka Washed Out / David Sims for GAP

Ernest Green (performing under stage name 'Washed Out') in the navy Lived-In crew pullover. You can shop the sweatshirt online here

This is the first line designed by GAP's new Creative Director Rebekka Bay, previously from COS. Love the fresh and back to basics approach in these images. You can find out more about the new Lived-In collection, and shop the pieces online from GAP.com.

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what's he wearing?