Monday, 31 March 2014

Pharrell Williams in Chanel - The Museum Of Contemporary Art (MOCA) 35th Anniversary Gala

Pharrell Williams in Chanel - The Museum Of Contemporary Art (MOCA) 35th Anniversary Gala
Helen Lasichanh and Pharrell Williams / Source: Imeh Akpanudosen/Getty Images North America | Chanel Pre-Spring Summer 2014

Pharrell Williams and Helen Lasichanh attended The Museum Of Contemporary Art (MOCA) 35th Anniversary Gala, presented by Louis Vuitton at The Geffen Contemporary at MOCA on 29 March 2014 in Los Angeles, California. Pharrell Williams wore a black jacket from Chanel Pre Spring Summer 2014, over a blue Chanel sweatshirt and faded denims. He accessorised with a multitude of Chanel necklaces, a pin brooch, funky sneakers and that ever present Vivienne Westwood jumbo hat.

The ever elusive and much fabled Chanel menswear. I recognised that black jacket almost immediately for two reasons: (1) it was from the Chanel Pre Spring Summer 2014 show held in my homeland of Singapore. (2) I tweeted @Chanel that I really love that jacket and please put that into production. Yes I do silly things like that. I am so smitten by that jacket, with the beautiful off-white detailing, and that slight kungfu master uniform vibe. I think it was meant to be a little Oriental and colonial inspired in ode to the location that Chanel chose for the Chanel's Métiers d'Art show in Singapore. I love the jacket so much, I actually went to that mammoth Chanel store at New Bond Street in London to enquire about it (no kidding, and yes I do silly things). Was told that Paris is the only place one can get their hands on Chanel menswear. 

Pharrell Williams in Chanel - The Museum Of Contemporary Art (MOCA) 35th Anniversary Gala

Helen Lasichanh and Pharrell Williams / Source: Imeh Akpanudosen/Getty Images North America | Chanel Pre-Spring Summer 2014

Pharrell Williams pretty much kept to his usual style there, but in my opinion those run of the mill jeans were really hideous. Despite that, the jacket is a good fit, and he makes me want to run to Paris now to enquire about the jacket. He makes it ok for men to layer up those Chanel costume jewellery which most women go gaga over. Pharrell Williams also wore that painted Chanel sweatshirt which I am sure is the real deal but made to look like a fake. You know, those messages that they are trying to send, like a woman who dresses up like a man in drag, are there terms for such things / behaviours?


Pharrell Williams in Chanel - The Museum Of Contemporary Art (MOCA) 35th Anniversary GalaPharrell Williams in Chanel - The Museum Of Contemporary Art (MOCA) 35th Anniversary Gala

So we have Pharrell Williams in one of my favourite pieces from Chanel, the ever illusive and is-there or is-it-not-there Chanel menswear. The black jacket I meant, not the sweatshirt...

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3 comments:

  1. Pharrell Williams wears Chanel like no other. One must keep in mind that he is a Music Producer/ Singer / N.E.R.D. Frontman/ "The Voice" judge. He personifies a marriage between music and fashion. His style is synonymous with his musical talents: ORIGINAL, POLISHED, and CONTEMPORARY. From a marketing perspective, Pharrell has coordinated Chanel in a way that is less ostentatious and actually transforms a pair of jeans paired with a t-shirt or sweatshirt giving it a bit of panache. His outfits are youth personified injected with Chanel. Quite genious!!!!! Pharrell has created a new product presentation by promoting an already-existing product. He has made the Chanel necklaces, rosary beads, blazers, and brooches appealing to a new demographic by styling the Chanel brand in a way that can make it more appealing to a new target market. This presentation of Chanel will attract a group who may not have noticed the product in this new light. The analogy of selling sophistication by featuring a personality like Pharrell sends a message that a male can benefit from patronizing Chanel because the items are designed to make a man appear more refined.

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  2. Love the YES shirt on Voice last night- They will be the 'Mozarts' of the future- just play Close to the Edge!

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what's he wearing?