To bring awareness to children’s global health and education issues, TOMS is asking us to go barefoot for One Day Without Shoes on 29th April 2014. If you are not familiar with TOMS: In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. Since then, TOMS has evolved from a shoe company to the One for One company.
Per The World Health Organisation, around 740 million people (mostly children) worldwide are affected with hookworm, a soil-transmitted parasite. Providing shoes and school uniforms to children in need will help increase attendance and improve their self-esteem. Meeting the basic needs of children can increase self-worth leading to better opportunities in future. While it is not entirely practical to go without shoes for a day here in the city, it is heart breaking to hear that some just do not have the choices like we do. So the next best thing I could do, is to wear a pair of TOMS shoes, so I know a new pair of shoes will be given to a child in need.
If you would like to help spread the message:
- Instagram your barefoot selfie @TOMS with #WithoutShoes,
- Tweet your barefoot selfie @TOMSUK with #WithoutShoes.
Title picture above, is my little humble effort, featuring the TOMS Classic Canvas Slip-On Shoes in Blue and White Stripes from their Spring 2014 collection.
As part of the Men’s Collection launch for Spring 2014, TOMS also launched the Sabados, a take on the laid-back loafer for a dressier style (middle right and bottom two). Which do you prefer, the Sabados or the updated Classics in new colour ways? You can shop TOMS shoes online from UrbanOutfitters.com/UK. Use code TOMS for free standard delivery on any pair of TOMS shoes, valid till midnight 14th May 2014.