Burberry celebrated the launch of its first global festive campaign on 3rd November 2014, with a screening of its ‘From London with Love’ film at their flagship store at 121 Regent Street in London. Directed by Burberry's head honcho Christopher Bailey, the festive mini film featured Romeo Beckham, which takes audiences on a magical journey through the worlds of Britishness, heritage, music and weather.
Many guests attended the launch event, including the star of the film, Romeo Beckham, with David Beckham (in a heritage Burberry trench coat no less), Victoria Beckham and Christopher Bailey pictured above.
We can call it a mini film, a branded music video or elaborated long form advertising. Many luxury houses have done it in the past: the notable ones being the recent Chanel No.5 mini movie directed by Baz Luhrmann and starring Gisele Bündchen, and the Cartier advert with the panther roaming around the streets of Paris. Both campaigns I love really. 'From London with Love' follows the same reign, with glossy picture perfect Kodak moments, romantic fleeting snow, golden hues and lovers dancing in unison. The synchronised choreography was perhaps inspired by the major success and popularity of 'Strictly Come Dancing', but I see no festive treats in the video (cue #GBBO Great British Bake Off), so my reasoning could be flawed in that sense.
The exclusive campaign soundtrack ‘The Way that I Live’ was written and recorded by British songwriter Ed Harcourt, at Abbey Road Studios. The video was gorgeously shot, Beckham junior being annoyingly handsome and wise beyond his years, and London being so beautiful and full of love.
Burberry festive campaign ‘From London with Love’
The launch of the campaign coincides with the availability of the full range of Burberry festive gifts on Burberry.com. This includes the iconic pieces which are paid homage to in the campaign – the Heritage trench coat, the cashmere scarf, men’s tailoring, women’s eveningwear, and the new Burberry Beauty make-up look created by Burberry Make-up Artistic Consultant Wendy Rowe. You can find out more, and shop online at Burberry.com.
P/S: if you pass by a Burberry store, check out their whimsical window displays featuring the Pinocchio-like wooden characters, with flowy Burberry check scarves and wooly coats. If you can beg, steal
or borrow one for me, I will marry love you very much. xx